Complex "Telescope" for the Exposition of the Astrakhan Region at the XII International Investment Forum Sochi-2013 | AR/VR - Augmented and Virtual Reality | Portfolio | Spider Group
Complex "Telescope" for the Exposition of the Astrakhan Region at the XII International Investment Forum Sochi-2013

Complex "Telescope" for the Exposition of the Astrakhan Region at the XII International Investment Forum Sochi-2013

Client: Zerkalo Advertising Group

Complex "Telescope" for the Exposition of the Astrakhan Region at the XII International Investment Forum Sochi-2013

About the project

How to make an impressive exhibition stand and attract as many visitors as possible? How not to be lost among other exhibitors and be remembered by forum visitors for a long time? We know the answers!

We developed an out of the box solution for the Astrakhan Region. The watermelon exposition was complemented with a model of white telescope. An iPad Mini with a turned camera was installed inside it and with a map of the region on the opposite wall with nine marker icons for each investment project.

To read the project information it was necessary to look inside the telescope and direct it to one of the markers on the wall.

Stand Idea

The telescope was presented at the Forum in SochiUnder with the slogan “Look into the Future Now”. The cropped corners in the app interface created the illusion that you look in a digital telescope. Point it at an object and get profound information like in futuristic films.

The app content was later translated into German to present the Astrakhan Region in Berlin.

AR/VR - Augmented and Virtual Reality