LunchBox 2.0

LunchBox

Версия 2

After the first successful release, we prepared the digital services of the cafe chain to change the corporate identity, expand the business and improve conversions based on the experience gained.

Mobile app

The LunchBox has changed its corporate identity. Together with the update of the app's style, we have revised the main screen, placing additional emphasis on the best offers, combos and promos.

Flypages have become larger, show dishes better, and navigation has become easier through the entire chain of steps from selecting a dish to visiting a cafe, so as not to force the client to think about the interfaces.

The app is made according to the latest guidelines of iOS and Android, so that it rises as high as possible in the stores' ratings.

Side dishes

Wok

Soups

The drinks

Salads

Burgers

Breakfast

Desserts

Sushi

Combo

Promotions

Self-service terminal

The main task in designing a self-service terminal for a cafe is to create an interface that allows the customer to make an order as quickly as possible. It’s better not to annoy a hungry person!

We took the mobile app as a basis, redesigned it for a different physical format (horizontal orientation, larger size of the touch panel) and the new type of interaction.

Convenient navigation

The both selection menu of categories and dishes fit in a page. In the right column there is a short list of products in the cart. This layout reduces the number of transitions between screens.

Detailed information

Information about the dish, its composition and additional parameters has become larger and, accordingly, more accessible. For example, if you are following a vegan diet, here you can choose the appropriate version of the dish with only one tap.

Intuitive interface

The interaction process with the terminal is completed by paying using different payment systems using contact and contactless methods. A sticker and a box number will appear on a screen and a receipt, where you can pick up the order.

Boxes

In the second iteration of LunchBox, the box displays are made using the technology of transparent panels with touch control. The image should be contrasting so that the customer can clearly see the box number, sticker and digital PIN input panel.

The sticker duplicates the box number for those who find it easier to remember the visual image. This helps a client to know the desired box among dozens of others and reduces the possibility of queues due to errors. So a simple picture increases the efficiency of the entire cafe.

An additional task was to update the design of the boxes. We have applied new hardware modules, created a service panel for displaying the status of each box and updated the software part so that the complex of equipment works as designed.

Information panels for kitchen workers

The expansion of LunchBox's business resulted in an increase in the number of customers in each cafe. There was a need to place much more orders on displays for the kitchen, but so as not to compromise informativeness. With the new interface, your order will never be ignored.