Recent studies show that the popularity of mobile Internet is growing rapidly: the share of mobile users in the audience of sites has grown 1.5 times since 2014.

According to a new study by Yandex, over the past year, the growth rate of Internet audience is slowing down: the number of those who use the network grew by 9%. At the same time, the share of visits to sites from smartphones and tablets has increased significantly.

Compared to 2014, it has grown one and a half times and amounts to 23%. By the end of 2014, 68% of users went to the network from mobile devices – every second city dweller.

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More and more people prefer smartphones to computers, and 19% of users access the network from mobile devices alone. In Google search this year, the proportion of mobile queries reached 60%. In addition, it became known that Google will encourage mobile-friendly sites, increasing its ranking in search results on smartphones. In these conditions, for many, the question arises of the need to create a high-quality mobile site. Google conducted a study and found out the level of conversions for mobile and non-mobile sites, as well as the dependence of conversions on various factors. And it provided recommendations on how to avoid common mistakes when developing a mobile site. A joint study by Google and Calltouch analyzed 1,500 sites in 20 business sectors. The convenience of sites for mobile users was determined using the Mobile-friendliness test, which monitors how well the site displays on mobile devices (various characteristics are checked, such as font size, the proximity of elements, etc.). In addition, a test was conducted for errors in the field of convenience and speed of sites. As a result of the analysis, we studied the distribution of conversions on business-oriented sites and their dependence on the quality of the company’s mobile site.

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