The presentation at the Museum in the 21st Century conference, the topic of augmented reality is of great interest. We have prepared an article on the use of augmented reality in museum business. We present you the full text of the article.

Museums around the world are exploring the possibilities of new interactive technologies to attract visitors and increase their engagement. The modern IT technology market offers a variety of innovative solutions for museums: holographic screens and pyramids, virtual guides, touch kiosks, interactive stands and books. Augmented reality occupies a special place among them. The technology opens up unprecedented opportunities to reconstruct any environment, build a breathtaking visual range, and actively engage the viewer in communicating with the museum.

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