15 blocks of Krasnaya street in Krasnodar, presentation complex with AR | AR/VR - Augmented and Virtual Reality | Portfolio | Spider Group
15 blocks of Krasnaya street in Krasnodar, presentation complex with AR

15 blocks of Krasnaya street in Krasnodar, presentation complex with AR

Client: Krasnodar City Administration

15 blocks of Krasnaya street in Krasnodar, presentation complex with AR

It was presented at the X International Investment Forum Sochi-2011 and at the International exhibition of commercial real estate MIPIM-2012 in France.

The complex with AR occupied a central place on the Krasnodar stand next to the model presenting the main street of the city, the Krasnaya street. No one in the Krasnodar region pavilion could pass by this ten-meter high beauty without slowing down and paying attention. The forum visitors could get acquainted not only with the detailed layout itself, not only with the presentation of sights displayed on four dual-touch screens but learn the sophisticated technology of nowadays which is augmented reality.

Augmented reality is made up of two words. These 2 words today cause genuine and growing interest even for regular visitors at major events. Many serious businessmen twisted and span the cards in front of the camera and explored the projects. We could not even count how many came closer to find out more. Finally, we were glad to arouse such interest.

The augmented reality was demonstrated on the screens installed at the sides of the layout. By selecting the card of the project standing in the rack in front of the monitor and putting it under the webcam, it was possible to observe a detailed 3D image of the project and look at it from all angles.

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AR/VR - Augmented and Virtual Reality